Postmatic

Postmatic is an AI-powered SaaS platform designed to automate social media content creation and publishing for MSMEs. The platform enables businesses to generate consistent, on-brand content based on their industry, audience behavior, and trending topics, while streamlining the entire content workflow from ideation to posting.

I designed and implemented the core architecture of Postmatic, including the AI-driven content generation engine and intelligent scheduling system. I built the “Social Media Specialist” AI assistant capable of producing tailored content using business knowledge, posting history, and real-time trends. I also developed an automated posting system (AutoScheduler & ManualScheduler) using Node.js, Redis, and cron jobs to support multi-channel publishing. Additionally, I integrated customizable brand voice profiles and knowledge bases to ensure content consistency, reducing manual content creation time for MSMEs by up to 70% during early pilot tests.